Adidas ~ Inner Power

A ManvsMachine project.

Alongside our friends at Mother London, we directed the launch campaign for Adidas’ Sportswear '22 collection.

The films feature a unique ‘Inner Power Aura’, designed to reinforce the campaign slogan; “Comfort Unlocks Possibilities”.

Shot across multiple locations in Germany and LA, the films feature some of Adidas’ top talent; HoYeon Jung (Actor/Model), Jude Bellingham (Professional Footballer), Tua Tagovailoa (Miami Dolphins Quarterback), Nia Dennis (Former USA Gymnast), & Carlota Dudek (Champion Breakdancer).

Working as part of the in-house team at ManvsMachine I was project lead and directed the suite of films.